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  When there is a bunch of location-based technologies in the market, including WiFi, GPS, and the new star Beacon, people start being confused on selecting the one “best-suits” their business and services. Everyone is questioning the definition of the best approach of using technology. Industries like dining, large scale entertainment and hotel are trying...
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iBeacon technology has marked a rapid growth in recent 3 years and this shall be credited  to  its precisive competitive advantages over other communication technologies. The emergence of iBeacon has hit the point of directing business units to elevate the customer’s experience, meanwhile, upgrading the existing online business system. How iBeacon benefits the industry? For brands...
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Regardless of industry nature, communication is the most crucial way to increase the customer engagement and enhance the customer relationship management (CRM). Although in the study of customer behaviours, the involvement level of different groups of customers is fixed by their own demands, it is still a must for business parties to put more effort in...
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It is always a good idea to review your previous event experience, in order to make a better one. The question is that how can you measure your event successfulness in a systematic and organised way? And most importantly, what kinds of indicators are the best to measure the data chaos? If you are preparing...
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